Blog
Small Business
CRM and sales practices sized for founders and small teams: picking a first CRM, founder-led selling and scaling from two reps to twenty.
Small Business CRM
CRM Cost per User: How to Budget as Your Team Grows From 3 to 30 Seats
A three-year, per-seat CRM budgeting worksheet (seats by quarter, admin time and integrations) plus a worked example and annual vs. monthly billing.
Founder-Led Sales
Hiring Your First Sales Rep: What to Have in Place Before Day One
Five things to have ready before your first sales rep’s day one, a builder-vs-closer test, and the 90-day plan that shows whether it worked.
Small Business CRM
Small Business CRM Setup: A Weekend Plan for a Team of Two to Ten
A weekend plan for a two-to-ten-person team: decide stages and fields Saturday, load data Sunday, run Monday's meeting from the CRM.
Founder-Led Sales
Founder-Led Sales: When to Stop Selling Everything Yourself
The three signals it's time to hire your first salesperson, a decision table to check them, and a checklist for what to write down before you do.
Small Business CRM
Google Sheets CRM Template: How to Build One (and Where It Breaks)
How to build a Google Sheets CRM template that lasts: stage dropdowns, a lead-intake form, follow-up reminders and sharing controls, and the one point where even a good build stops being enough.
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